Time has been passing by very quickly, and stress has been building up with regards to my work, and so I decided to have a night out, and attended this 1st Fleishman Hillard bloggers gathering. It has been a long time since I venture out of my cave, to attend events.
Boat Quay and Clark Quay, seem to be on the quieter side with less crowd when I took a 10-15min walk from the furthest end (Boat Quey from Raffles Place mrt) of the Singapore river side to almost the other end of Clark Quay to reach Brewerkz. Perhaps, it is early at 730pm. Perhaps, it is a Thursday. Or perhaps, the Singaporeans’ are worried about their jobs, and can hardly make ends meet. Or perhaps, the expats are keeping away as living cost rises.
Fleishman Hillard specially reserved a room for this 1st bloggers gathering. And, my point of contact, Samantha excitedly (as bubbly as usual) as got me my nametag, and introduced me. Thanks, Samantha. Thanks, Fleishman Hillard.
Surprisingly, through I have been skipping most events this year, half the crowd are familar faces. Attending event leads me to think about the economy. The current economy is bad. The collapsed of Lehman brother is the last straw, that broke the camel’s back (USA’s finance). And, the toxic mortgage (subprime mess), that was repackaged and nicely wrapped and sold to institutions and layman, is having the domino effect of affecting the entire world’s economy. USA is not going down (recession) alone. Through it is the source of this world-wide financial turmoil, the entire world is suffering with it, due to the lack of surveillence of financial institues and the inter-connectivity of the open economy.
Now, in such a bad economy, is such PR events a neccessity or a luxuary? Looking at short term, consumers will value money over time, as money is in short supply, and as such, will perform more comparison before purchases. Personal reviews, such as blog articles, that are personalised, will have a greater effect, as most gadgets are often of similar technical specification. Thus, those companies that have a better personalised publicity will have a better chance of a higher sales.
Looking at long term, in bad economy, many companies will scale back on their expenditure, with publicity being one of the first to go. As such, it provides a publicity vacumm, which those with sufficient cash flow, and deep pockets, can take advantage of. The publicity built up, can solidify their branding. The surviving companies, where publicity was cut, will have plenty of catch-up to do after the down-turn.




