The internet is part of the new media, as oppose to the papers which is the old media. In this new media, we have the blogosphere, which is a specific type of websites.
Some advertisers has been getting into this new media wagon, and either directly or indirectly advertise and influence their buyers. In relation to their interaction with blogosphere, their main modes of operation are direct advertisement, advertorial, or subliminal message of endorsement within blog articles.
As such, for these companies, part of their need with regards to this new media wagon, require them to approach bloggers of sufficient viewership with reputation in line with their product or service.
1) Viewership, can be measured by embedding a script within the blog webpages, in order to monitor the traffic.
2) However, the reputation of a blogger, is not easy to determine. As such, if the blogger decided to adhere to a set of “accreditation conduct”, advertisers will have a benchmark to use.
3) In addition, each blogger’s time schedule may not always coincide with advertiser’s schedule, and they may not be within the advertiser’s usual list of invites. As such, a win-win need is required, to allow bloggers (not within the usual list of invites) to obtain the invitations, and for the advertisers to engage those bloggers who are free to blog.
In conclusion, will these new media advertisement needs be fulfilled?