The following news catched my eye.
Quoting ST 28 Jan 2010 acticle “Medisave as a screening option”
Breast cancer screening is affordable – around $100, or $50 in polyclinics, with subsidies. During promotional campaigns, it can cost as little as $25. According to Dr Donald Poon of the National Cancer Centre, response ‘is dismal even at heavily discounted rates’.
Quoting TNP 12 Oct 2009 acticle “Turned away from mannogram promotion”
THE two friends were excited by the promotion. They were going to pay only $25 for a mammogram which usually costs $100. But when the two retirees turned up at the National Cancer Centre Singapore (NCCS) headquarters on Hospital Drive yesterday, they were turned away. All the places had been taken up, they were told. A disappointed Madam Eileen Yeo, 62, said: “We made the effort to go down on time but we were told it was fully booked. “We didn’t even know there were only 150 places available. It was not stated in their advertisement.”
Hmm… I wonder what is the benchmark for poor response at discounted rate…
Is the figure of 150 undergoing the promotional mammogram considered a poor response, since the absolute number is just a fraction of the Singapore’s female population?
Or is response overwhelming as the promotion was unable to cope with the number of people turning up?